PR, Media & Authority Building

Getting featured in the right publications and media outlets can transform your credibility overnight. I help position you and your brand in front of the right audiences — through earned media, strategic PR, and a consistent authority-building system that compounds over time. Best For: Founders and executives looking to build public credibility, attract speaking opportunities, and become recognized voices in their industry.

Fractional Strategy & Advisory

Not every business needs a full-time Chief Strategy Officer — but every business needs strategic clarity. I work with companies as a fractional strategic advisor, embedded in your team to guide positioning, growth planning, messaging, and decision-making without the overhead of a full-time hire. Best For: Growing companies and scale-ups that need senior strategic guidance without the commitment of a full-time executive.

Speaking, Panels & Executive Thought Leadership

Your ideas deserve a bigger stage. I work with executives and industry leaders to develop their thought leadership voice, prepare for high-stakes speaking engagements, and build a presence that attracts opportunity. From keynotes to panel discussions, I help you show up with clarity and conviction. Best For: Executives, founders, and industry leaders ready to amplify their voice and establish themselves as go-to authorities.

JonasMuthoni

Q: U.S. Market Entry For International Brands

Entering the U.S. market requires more than translation. It requires positioning, credibility, media visibility, customer understanding, and a go-to-market strategy built for the American audience. I help international brands adapt their story, refine their messaging, build U.S. authority, and create a practical roadmap for market entry and expansion. Best For: International companies that are successful in their home market and ready to enter, grow, or reposition in the United States.

150+Companies Advised

12+Companies Founded

$2B+Revenue

5000+Media Placements

Build Authority.
Create
Visibility.
Grow With Strategy.

From market positioning and PR strategy to Google presence, AI visibility, and U.S. market entry, I help ambitious brands build the authority they need to be trusted, chosen, and remembered.

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For Leaders Who Need More Than Another Marketing Campaign

You Do Not Need More Disconnected Tactics.

You Need A Clear Strategy, Stronger Positioning, Better Authority, And A Roadmap That Connects Visibility To Growth.

Whether You Are Preparing For A Launch, Entering The U.S. Market, Building Your Personal Authority, Improving Your Google Presence, Or Trying To Turn Visibility Into Revenue, The Work Starts With One Question:

What Needs To Happen For Your Brand To Be Trusted, Chosen, And Positioned For Long-Term Growth?

For Leaders Who Need More Than Another Marketing Campaign

YouDoNotNeedMoreDisconnectedTactics.

YouNeedAClearStrategy,StrongerPositioning,BetterAuthority,AndARoadmapThatConnectsVisibilityToGrowth.

WhetherYouArePreparingForALaunch,EnteringTheU.S.Market,BuildingYourPersonalAuthority,ImprovingYourGooglePresence,OrTryingToTurnVisibilityIntoRevenue,TheWorkStartsWithOneQuestion:

What Needs To Happen For Your Brand To Be Trusted, Chosen, And Positioned For Long-Term Growth?

What Do I Do

Strategy, Media, And Growth Working Together

Most consultants focus on one piece of the puzzle. I help connect the bigger picture: positioning, messaging, media, visibility, customer acquisition, authority, and long-term business growth.

Sustainable growth does not happen by accident. It requires a clear strategy, aligned messaging, and a roadmap that connects every activity to measurable outcomes. I work with executives and founders to audit their current position, identify the biggest growth levers, and build a strategy that drives meaningful results.

Best For: Leaders, founders, and executives who are ready to move beyond tactics and build a cohesive, long-term growth strategy.

Authority Compounds Into Sustainable Growth

Most growth strategies start with spend. Mine starts with trust — because trust is what makes everything else cheaper, faster, and more durable.

Authority

01 Build The Signal

We define what you should be known for, then make it visible — sharper positioning, a clear message, and real presence across media, search, and AI. The market stops guessing who you are.

Trust

02 Earn The Belief

Visibility without credibility is noise. We build the proof — press, partnerships, social proof, and a site that converts — so the right buyers believe you before the first call.

Growth

03 Compound The Return

Trust lowers the cost of everything: leads close warmer, partnerships open faster, and reputation keeps working while you sleep. Authority becomes an asset, not an expense.

The Real Challenge

You May Have Visibility. But Do You Have Strategy?

Many companies are investing in marketing, content, paid ads, PR, SEO, or social media, but still feel stuck.

The problem is usually not effort. It is alignment.

Your Message May Not Be Clear.

Your Positioning May Not Be Strong Enough.

Your Authority May Not Match Your Ambition.

Your Website May Not Convert.

Your Marketing May Not Support Business Goals.

Your PR May Generate Attention But Not Leads.

Why Work With Me

Not Just Strategy.Not Just PR.Not Just Marketing.

I sit at the intersection of strategy, media, PR, entrepreneurship, digital marketing, AI visibility, and storytelling.

That Means I Do Not Look At Your Business Through One Narrow Lens.

I Look At How Your Positioning Affects Your Sales.

How Your Media Presence Affects Trust.

I Help Connect The Pieces Into A Growth Roadmap That Makes Sense.

I Help International Brands Break Into The U.S. Market

A brand can be successful internationally and still struggle to connect with the U.S. audience.

The U.S. market is competitive, fast-moving, and credibility-driven. To succeed, you need more than awareness. You need the right positioning, the right message, the right media strategy, and the right growth roadmap.

—U.S. market positioning

—Founder and executive visibility

—PR and media visibility

—Strategic partnerships

—Brand messaging

—Launch strategy

—Authority and Google presence

—Website and funnel strategy

—Digital marketing

—Lead generation

Plan Your U.S. Market Entry

Positioning That LandsFounder & Executive VisibilityGo-To-Market Roadmap

Strategy That Turns Into Measurable Growth

The work is not about vanity metrics. It is about building systems, visibility, authority, and strategies that support real business outcomes.

FitPlan needed a stronger way to drive consistent engagement and revenue beyond relying on athletes, trainers, and fitness influencers to post consistently.

30%

Email open rate per 3 months

85%

Less time spent on ads

Steel Supplements needed stronger marketing execution and a clearer growth system to support customer acquisition, retention, and revenue growth.

$493

Revenue Growth

12K

Monthly Organic Visitors

Trusted Across 10+ Industries

From startups and e-commerce brands to hospitality companies, wellness businesses, nonprofits, media properties, and international ventures, my work is rooted in helping brands become clearer, more credible, and better positioned for growth.

I have worked with brands and organizations across multiple industries, helping them strengthen visibility, improve positioning, build authority, and create growth opportunities.

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From Africa To Strategy, Media, And Global Growth

My story began in Africa and has grown into a career built around entrepreneurship, media, strategy, and impact.

I have worked across industries as a strategist, founder, journalist, advisor, and business builder, helping companies clarify their message, strengthen their authority, and create growth opportunities.

But my work is not only about business. It is also about using visibility, strategy, and storytelling to open doors, build trust, and create meaningful impact.

Learn More About Me

Purpose Beyond Business

Impact Is Part Of The Mission

Business growth matters, but so does the impact behind the work.

My journey has always been connected to more than entrepreneurship. Through board service, advocacy, journalism, and community involvement, I believe strategy, media, and business can be used to create meaningful change.

Renewable Energy Journalism

Through journalism in solar and renewable energy, I have covered the ideas, companies, and innovations shaping a cleaner and more sustainable future.

Breast Cancer Angels

For more than eight years, I have served as a board member for Breast Cancer Angels, supporting individuals and families impacted by breast cancer.

Charity 1

Description

Renewable Energy Journalism

Through journalism in solar and renewable energy, I have covered the ideas, companies, and innovations shaping a cleaner and more sustainable future.

Breast Cancer Angels

For more than eight years, I have served as a board member for Breast Cancer Angels, supporting individuals and families impacted by breast cancer.

Charity 1

Description

What It's Like To Work With Me.

The clients I do my best work with tend to say the same things.

Read My Story

Jonas reframed how we talked about ourselves, then built the credibility to back it up — press, search presence, the works.

Entering the US market terrified us. We had a strong brand at home and almost no recognition here. Jonas understood the American buyer in a way our local team simply couldn't.

Jonas reframed how we talked about ourselves, then built the credibility to back it up — press, search presence, the works.

Conversations That Move Leaders, Founders, And Audiences Forward

My perspective combines lived experience, business strategy, journalism, and entrepreneurship, giving audiences a practical and human view of what it takes to build credibility, opportunity, and impact.

—U.S. market positioning

—Renewable energy and innovation

—The future of media, PR, and AI

—Gender equality and opportunity

—Entrepreneurship and resilience

—Turning visibility into business growth

—Strategy for founders/executives

—U.S. market entry for international brands

Invite Jonas To Speak

Not Sure What Your Brand Needs Next?